
ISTIDAMA
WHO WE ARE
We specialize in waste management and environmental integrated solutions utilizing the best available technology. We are a Qatari company based in Doha. Our name is derived from the Arabic word “Istidama” meaning sustainability. Our company serves three main entities: environment, society, and economy.
Our expertise and competency serve both local and international companies looking into environmental and waste management solutions that involve SMART waste systems, environmental strategies, and waste recycling and minimization solutions.
You can trust us to solve your waste management challenges, help preserve the environment and responsibly comply with regulations maintaining and improving your capacity for sustainable operations.
ISTIDAMA
mission, visIon & values

our vision
To become a leading partner in achieving Qatar’s National Climate Change Action Plan
our mission
Diversifying and balancing economic growth with environmental protection

OUR CORE VALUES
Istidama is driven by the vision of His Highness, Sheikh Tamim Bin Hamad, Emir of Qatar, that aims to create a balance between development needs and protecting the environment that is highlighted in the Qatar National Vision 2030 and the Qatar National Climate Change Action Plan.

Al Maha Al Majid
CEO and Co-founder
Al-Maha Al-Majid is an entrepreneur, life coach, executive, and leading voice in Qatar championing for change around environmental practices and sustainability programs. Focused on impacting the region, economy, and future generations, she is innovative and strategic with a mission-focused business mentality and passionate executive prowess.
Al-Maha joined Qatalum, a leading manufacturer of aluminium, in 2009 as a Quality Engineer. In 2014, she was promoted by the CEO directly to Senior Sustainability Engineer to support the function and played a major role leading a creative project to resolve challenging waste from aluminium smelter and lower toxic emissions which earned the GAC (Gulf Aluminum Council) Environmental Award. She then advanced to lead as Head of Environment and Sustainability before her promotion to Environment and Sustainability Manager where she currently owns environmental performance in compliance with all environmental regulations across air quality, waste, water, and pollution and hazardous material management.
Committed to expanding her scope of influence and impact beyond the walls of her organization, she co-founded a consulting practice, Istidama. Driven by the vision of His Highness, Sheikh Tamim Bin Hamad, Emir of Qatar, her mission is to create a balance between development needs and protecting the environment. The goal of Istidama is truly to be a leading partner in waste management through integrated solutions in support and advancement of a more sustainable Qatar. She leverages her experience and innovative nature alongside other leaders in the region to lead the charge for green initiatives at the country level and beyond.